Google Ad Numbers Don't Add Up

I tried to run some Google Ads but can’t reconcile the numbers. I’ve been duped!

Video Notes

• I work as a consultant.
  • I do a lot of iOS development, some Elixir, some teaching, etc.
• Trying out a new productized service angle:
  • Developer-focused User Reviews for $99
  • Spent about a day working on a landing page and demo video.
• Marketing so far: Release-day social post and the blog header.
• Figured I’d try some Google Ads.
• Initial take on the Google Ad UI: Much better for a person starting out.
• Ran my ads for about a week.
• The numbers don’t ad up in my eyes.
  • I paid Google for 222 clicks but can only reconcile 77 of them.
  • I asked for delivery to United States only and they did not seem to honor that.
• Turned off the ad campaign for now.